Azrights was set up by Shireen Smith with a very simple aim: to make intellectual property accessible and help businesses to bring their ideas to life.
Azrights is an award winning brand-centric law firm that aims to become the market leader in the legal aspects of branding for SMEs. It focuses on brand creation, brand consultancy, and brand protection for SMEs, and is committed to changing the confused branding landscape. It does this by helping companies to achieve a joined up approach to branding, and promoting better understanding of how to manage a company’s intangible assets, of which the brand is an important component.
It can be difficult to know what you don’t know, particularly when it comes to the legal aspects of running a business. Lack of information can cause companies to make unnecessary and expensive mistakes. So, our overriding goal is to ensure a business never suffers due to a lack of knowledge.
Knowledge is power. Therefore we aim not only to bring our own extensive knowledge and experience to bear so as to help protect your company, but we also believe in helping by clearly explaining legal issues on our website, blogs and other publications. We also try hard to explain our process in a way that is easy for clients to understand.
Going the extra mile
So if you are looking to protect your name, we will not simply file a trademark for you, but will also help you understand wider issues relevant to your trademark, such as how a trademark is impacted when your business succeeds in its niche and how and when to protect your interests abroad.
One way we do this is by providing our Online Business Information service (OBIS) web resource for free to all past and existing clients. There is a wealth of information to be accessed on subjects spanning copyright, branding, employment, marketing and website design. This way as our client you can increase your chances of adequately protecting your business for the long run.
Lawyers with life experience
Above all, we not only give legal advice, but we always strive to look at the business issues behind your legal needs. We are lawyers who value the extra insights that life experience can bring to the law. Our people generally have backgrounds in other fields outside of law, for example Shireen the founder, has not only been a solicitor for the past 25 years, but has also trained to be a journalist, dabbled in the property market, raised a family, and her experience of setting up her own business, and developing business skills means she has a lot more to offer than purely legal insights. Her understanding of business, branding, marketing, social media and other disciplines inform her approach to legal service.
At Azrights we believe that our life experience is what makes us such good lawyers. It helps us to see the big picture. We understand that clients are looking for swift solutions to problems, and do not want advisers who give long explanations of the law, and sit on the fence instead of offering practical help in reaching decisions.
So, we won’t spend inappropriate time focusing on nitty-gritty details of law that may have no practical importance to your overriding business aims. Instead, we provide practical, commercially focused advice that you can act upon.
A 'hybrid' firm
Another key difference between Azrights and other firms is that we are a ‘hybrid’ firm focusing not just on the legal angle, but also on the underlying technology and business aspects of transactions. For example, not only do we advise on search engine optimisation or website commissioning contracts, we are also knowledgeable about what the services involve, as we have a separate business that provides these services. As such we have a sound grasp of related commercial considerations, and recruit staff with a background in areas like IT.
Therefore if you are looking to create and maintain a stand out brand or product, consulting Azrights can offer you invaluable knowledge and expertise to help you transform your ideas into reality. We are very confident that you’ll like our services and find them refreshingly relevant to you, and what’s more, extremely easy to buy.
PS: For your information we have highlighted below some points we think are important when buying IP services as well as answering a few FAQs about the way we work. We hope you find this helpful.
What's the deal then?
We charge fixed fees for all non-contentious work so as to give you price certainty, and we are committed to ‘no surprise’ invoices.
Azrights sells very high quality IP/IT and Internet legal services, and is able to provide exceptional value for money as well as convenience, and ease of purchase mainly because we are a paperless office, and have excellent IT systems.
Although we have offices, we don’t waste money on expensive offices with atriums, and enjoy many of the savings of virtual law firms by not carrying a surplus of office space and expensive staff on our payroll.
We just employ a small core team, and bring in quality experts as and when extra skills and specialism are required. Many of our experts work remotely, meaning we can scale up quickly to handle larger projects.
Traditional law firms retain expensive, senior solicitors on the payroll, with the consequent need to keep them occupied, sometimes on less skilled work despite their higher hourly rates. This makes their overall charges more expensive for you.
So, in addition to the team members listed on the People pages of this site, we include many other experts among our team, including a solicitor who has over 25 years experience as an IP litigation partner in one of the top law firms, and a top expert on Data Protection law.
We focus all our attention and money, into what really counts - your legal products or services. So it's our legal products and services you buy - not all those other bits that you can't benefit from.
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