Posts under ‘adwords’

In the early days of the internet when the web was like a small village which has just  one bread shop, one toy shop or one other type of store, it was understandable that businesses were drawn to names like toys.com or books.com or hotels.com as business names not just as domain names.  But with [...]

Harvard University researchers in a recent study, estimate that Google could be making $497million a year from the practice known as ‘typosquatting’ according to ZDNet How does typosquatting work? Typosquatters register domain names, usually a well-established trade mark, in bad faith to gain a commercial advantage. This usually involves holding the domains in a portfolio [...]

As one of Charmian Ingram’s recent pupils I was the invited speaker today at this month’s City Speakers lunch.  She had managed to secure the British Library’s Business and IP Centre as the venue, and there was a good turn out.  Charmian’s events are popular as the format of a speaker imparting some knowledge interspersed [...]

On the 22 September 2009 the Advocate General Poiares Maduro delivered his opinion on the question of the legality of Google Adwords in relation to EU trade mark law.  He found that Google is not infringing trade mark laws by allowing people to bid on keywords corresponding to trade marks in their Adwords service. This [...]

Some people are confusing the recent press reports concerning the case of  Louis Vuitton vs. Google Inc. with an actual ruling.  In fact the ECJ has not delivered its ruling as yet. The recent release from the ECJ was the opinion of the Advocate General who offers a persuasive but non-binding solution for the Court [...]

Web projects are riddled with Intellectual Property Rights issues.  These have a long term impact on the future of the business.  Awareness of online branding, search engines, copyright law and the technicalities involved in specifying a web presence are some of the key issues to consider. An unregulated web means anyone can and does set [...]

Now that the High Court in Interflora v Marks & Spencer has suggested a referral to the European Court of Justice (ECJ) on the question of trade mark infringement for using of competitors’ keywords in adwords campaigns, (reported by the Ipkat ) it takes to seven the number of referrals to the ECJ on this [...]

Keyword advertising earns search engines an essential stream of revenue. Google and Yahoo, who allow use of competitors’ brands as keywords in pay per click advertising, have both had to defend their position in the courts across Europe.  The issue turns on whether use of competitors’ brands as keywords constitutes ‘use’ for trade mark purposes.  [...]

As a result of a recent decision against Google in the USA, a new weapon should be considered by  trademark owners like Microsoft in the battle against cybersquatters.  If misspellings or other versions of trademarks are registered as domain names by third parties who are earning click revenue from Google’s adsense program,  suing Google may [...]

Following my earlier post I noticed this piece by Dayne Kaufman in Net Search Direct about Yahoo’s US terms for PPC advertisers.  He concludes “after you spend hours creating your campaigns, adding your keywords and deciding how much money you want to bid on each term, Yahoo has the right to “optimize” however they feel [...]