Posts under ‘internet branding’

In this post I’m going to offer some information that I think might be quite useful to you when you’re establishing a new business or product. You’re likely to be thinking about a name, commissioning a website and logo to launch it, and considering how you will market it and so on. Relatively few people [...]

A key to differentiating a business is having an offering or a way of doing business that is unique to you, so you stand out from your competitors.  See my personal blog for differentiating a law firm Your differentiating proposition effectively says to consumers that buying from you will give them a specific benefit. This [...]

A Business’ IP is often the most valuable asset it generates.  So just neglecting to protect your IP in these recessionary times when budgets are tight can have adverse and long term implications—especially if there is a time limited window within which your IP may be registered. To avoid a large hole in your IP [...]

ky has apparently been battling against Skype for the past 5 years over the ‘Sky’ part of their name. Sky claims that its rights in the ‘Sky’ name are infringed by Skype, and that people are confused into believing them to be part of the same company.

In their article earlier this year, the Ipkat drew attention to the fact that there is a marked separation between the worlds of trade marks and branding. More often than not the two are not addressed collectively, but are rather dealt with by completely separate teams, or even distinct organisations.  A creative team might deal [...]

By facilitating the dissemination of information to an extent far beyond any technology that has come before it, the Internet has enabled businesses to reach a global market more easily than ever before, given rise to the phenomenon of social networking, provided instant, easy access to knowledge and experience in every field, and turned connected [...]

Last week I suggested questions to ask your business lawyer.  But let’s accept it – legal isn’t as much fun as working in your business, or marketing it.  Legal stuff just isn’t sexy. So, if like millions of other entrepreneurs, you are tempted to ignore the legal stuff, or to write it off as a [...]

In the early days of the internet when the web was like a small village which has just  one bread shop, one toy shop or one other type of store, it was understandable that businesses were drawn to names like toys.com or books.com or hotels.com as business names not just as domain names.  But with [...]

Social media for the legal profession This is part 2 of the blog post ‘Would the Zappos Social Media Policy be Right for you?’ which I began yesterday.  As mentioned there I want to briefly touch on some of the issues law firms may want to bear in mind when devising their social media policies. [...]

Website design can be difficult to get right, with so many important factors to consider, and barriers to communication due to the related technical issues involved.  From the outset significant mistakes are easy to make without careful guidance, and the results are available for the public to judge.  In fact, there are websites dedicated to [...]