Posts under ‘internet marketing’

In this post I’m going to offer some information that I think might be quite useful to you when you’re establishing a new business or product. You’re likely to be thinking about a name, commissioning a website and logo to launch it, and considering how you will market it and so on. Relatively few people [...]

Last year, Google introduced its ‘Google Instant Search’, a new feature that displays suggested results as soon as you start typing your search phrase.  The service also sports improved ‘predictive’ search queries – much like predictive text on mobile phones – for example when you start to type ‘Apple’ into Google, it may suggest ‘apple [...]

You may have heard of voucher websites such as vouchercodes.co.uk or other offer-based sites.  One such business that is causing a buzz is Groupon. What is Groupon? Groupon is a voucher website with a difference. It is entirely unique in its own concept of bargains. Instead of giving subscribers run-of the-mill discounts such as ‘241 [...]

A Business’ IP is often the most valuable asset it generates.  So just neglecting to protect your IP in these recessionary times when budgets are tight can have adverse and long term implications—especially if there is a time limited window within which your IP may be registered. To avoid a large hole in your IP [...]

A website can be crucial to the success of your business and even a brief period of downtime can have a significant impact on your revenue, so an important selling point of a good web hosting solution is high availability.  Guaranteeing visitors’ access to your site 24/7 can be expensive, but worthwhile, especially where your [...]

While I’ve previously written about the legal requirements regarding Data Protection and Email Marketing, this is about email marketing following contacts you meet physically when networking. You will exchange cards with many people when attending networking events.  So here I just want to explore what happens to those contacts afterwards. It’s safe to say that [...]

When a site stores personal details for subscriptions, memberships or the like, there are certain legal regulations it has to take into consideration to stay on the right side of the law. The Data Protection Act sets out eight principles for the lawful processing of data.

By facilitating the dissemination of information to an extent far beyond any technology that has come before it, the Internet has enabled businesses to reach a global market more easily than ever before, given rise to the phenomenon of social networking, provided instant, easy access to knowledge and experience in every field, and turned connected [...]

In the early days of the internet when the web was like a small village which has just  one bread shop, one toy shop or one other type of store, it was understandable that businesses were drawn to names like toys.com or books.com or hotels.com as business names not just as domain names.  But with [...]

Social media for the legal profession This is part 2 of the blog post ‘Would the Zappos Social Media Policy be Right for you?’ which I began yesterday.  As mentioned there I want to briefly touch on some of the issues law firms may want to bear in mind when devising their social media policies. [...]