Posts under ‘pay per click’

In the early days of the internet when the web was like a small village which has just  one bread shop, one toy shop or one other type of store, it was understandable that businesses were drawn to names like toys.com or books.com or hotels.com as business names not just as domain names.  But with [...]

Harvard University researchers in a recent study, estimate that Google could be making $497million a year from the practice known as ‘typosquatting’ according to ZDNet How does typosquatting work? Typosquatters register domain names, usually a well-established trade mark, in bad faith to gain a commercial advantage. This usually involves holding the domains in a portfolio [...]

As one of Charmian Ingram’s recent pupils I was the invited speaker today at this month’s City Speakers lunch.  She had managed to secure the British Library’s Business and IP Centre as the venue, and there was a good turn out.  Charmian’s events are popular as the format of a speaker imparting some knowledge interspersed [...]

On the 22 September 2009 the Advocate General Poiares Maduro delivered his opinion on the question of the legality of Google Adwords in relation to EU trade mark law.  He found that Google is not infringing trade mark laws by allowing people to bid on keywords corresponding to trade marks in their Adwords service. This [...]

Even if you are not selling on the internet, a website is a useful marketing tool for companies and is an important part of their branding. That’s why on Wednesday 24 June 2009, Azrights held a workshop at the British Library IP business centre on the secrets of website success.  Focusing on 2 pillars, branding [...]

Keyword advertising earns search engines an essential stream of revenue. Google and Yahoo, who allow use of competitors’ brands as keywords in pay per click advertising, have both had to defend their position in the courts across Europe.  The issue turns on whether use of competitors’ brands as keywords constitutes ‘use’ for trade mark purposes.  [...]

As a result of a recent decision against Google in the USA, a new weapon should be considered by  trademark owners like Microsoft in the battle against cybersquatters.  If misspellings or other versions of trademarks are registered as domain names by third parties who are earning click revenue from Google’s adsense program,  suing Google may [...]

Following my earlier post I noticed this piece by Dayne Kaufman in Net Search Direct about Yahoo’s US terms for PPC advertisers.  He concludes “after you spend hours creating your campaigns, adding your keywords and deciding how much money you want to bid on each term, Yahoo has the right to “optimize” however they feel [...]