Posts under ‘reputation monitoring’

Last year, Google introduced its ‘Google Instant Search’, a new feature that displays suggested results as soon as you start typing your search phrase.  The service also sports improved ‘predictive’ search queries – much like predictive text on mobile phones – for example when you start to type ‘Apple’ into Google, it may suggest ‘apple [...]

In days gone by a public scandal would have us going out into the street to vocalise our discontent, visit our MP, sign a petition, publish leaflets to spread the word. The phone hacking scandal has raised more than a few eyebrows and, on Wednesday, Cameron said he wants an inquiry. The story has gradually [...]

A Business’ IP is often the most valuable asset it generates.  So just neglecting to protect your IP in these recessionary times when budgets are tight can have adverse and long term implications—especially if there is a time limited window within which your IP may be registered. To avoid a large hole in your IP [...]

Now, with the availability of social networking sites like Facebook and Twitter, employers can learn a lot more about potential employees than was previously possible. Whilst before, a resume and references were the critical ways to screen candidates, now employers can find out a lot more about people they are thinking of hiring simply by [...]

Some time ago Coca Cola registered COKE as a trade mark for soft drinks both in the UK and USA. So, I was interested to hear from my daughter that the term ‘coke’ is commonly used as a general reference to fizzy drinks throughout the southern parts of America. On looking into this it seems [...]

By facilitating the dissemination of information to an extent far beyond any technology that has come before it, the Internet has enabled businesses to reach a global market more easily than ever before, given rise to the phenomenon of social networking, provided instant, easy access to knowledge and experience in every field, and turned connected [...]

Social media for the legal profession This is part 2 of the blog post ‘Would the Zappos Social Media Policy be Right for you?’ which I began yesterday.  As mentioned there I want to briefly touch on some of the issues law firms may want to bear in mind when devising their social media policies. [...]

In my article on Web 2.0 and online reputation monitoring  I discussed the potentially serious implications arising from the fact that online content is widely accessible on the internet to millions of people around the world.  Because any negative comments are magnified, and can have an impact on your bottom line, it is important to keep [...]