Posts Tagged ‘brand protection’

Since the outbreak of the Egyptian revolution on January 25th of this year there has been speculation concerning the role social media played in causing the revolution. Once again social media seems to have a huge impact on social developments.  In an earlier blog on our own site, I addressed how social media helped to [...]

A Business’ IP is often the most valuable asset it generates.  So just neglecting to protect your IP in these recessionary times when budgets are tight can have adverse and long term implications—especially if there is a time limited window within which your IP may be registered. To avoid a large hole in your IP [...]

ky has apparently been battling against Skype for the past 5 years over the ‘Sky’ part of their name. Sky claims that its rights in the ‘Sky’ name are infringed by Skype, and that people are confused into believing them to be part of the same company.

As one of Charmian Ingram’s recent pupils I was the invited speaker today at this month’s City Speakers lunch.  She had managed to secure the British Library’s Business and IP Centre as the venue, and there was a good turn out.  Charmian’s events are popular as the format of a speaker imparting some knowledge interspersed [...]

When I wrote the introduction to my proposed new book in early November Why Web 2.0 Brand Protection Requires Online Brand Promotion, I hoped to publish this chapter shortly afterwards.

In his comment to my blog post ‘New Rules of Brand Protection’ Terry immediately questioned the tentative title I  gave my proposed book.  He suggested ‘protecting brands’ might be somewhat limiting and wondered whether a title like ‘new methods of branding’ might be more likely to trigger engagement from others. One of my principal aims [...]

Pondering whether to progress my book writing project by self publishing, or finding a traditional publisher, I came across Seth Godin’s Advice for Authors.  Sound advice indeed.  After further surfing and reading I gained more insight into the book writing business, and the upshot is that I have decided to write my book by blogging [...]