Posts Tagged ‘branding’

In this post I’m going to offer some information that I think might be quite useful to you when you’re establishing a new business or product. You’re likely to be thinking about a name, commissioning a website and logo to launch it, and considering how you will market it and so on. Relatively few people [...]

A key to differentiating a business is having an offering or a way of doing business that is unique to you, so you stand out from your competitors.  See my personal blog for differentiating a law firm Your differentiating proposition effectively says to consumers that buying from you will give them a specific benefit. This [...]

ky has apparently been battling against Skype for the past 5 years over the ‘Sky’ part of their name. Sky claims that its rights in the ‘Sky’ name are infringed by Skype, and that people are confused into believing them to be part of the same company.

In their article earlier this year, the Ipkat drew attention to the fact that there is a marked separation between the worlds of trade marks and branding. More often than not the two are not addressed collectively, but are rather dealt with by completely separate teams, or even distinct organisations.  A creative team might deal [...]

By facilitating the dissemination of information to an extent far beyond any technology that has come before it, the Internet has enabled businesses to reach a global market more easily than ever before, given rise to the phenomenon of social networking, provided instant, easy access to knowledge and experience in every field, and turned connected [...]

Last week I suggested questions to ask your business lawyer.  But let’s accept it – legal isn’t as much fun as working in your business, or marketing it.  Legal stuff just isn’t sexy. So, if like millions of other entrepreneurs, you are tempted to ignore the legal stuff, or to write it off as a [...]

In the early days of the internet when the web was like a small village which has just  one bread shop, one toy shop or one other type of store, it was understandable that businesses were drawn to names like toys.com or books.com or hotels.com as business names not just as domain names.  But with [...]

There is a minefield of information to steer through for small businesses aiming to build an outstanding online brand. They need sufficient understanding of trade mark and internet law to name their business effectively.  Should they choose descriptive generic names for the web given how much search engines reward descriptive domain names? This BIPC British [...]

Even if you are not selling on the internet, a website is a useful marketing tool for companies and is an important part of their branding. That’s why on Wednesday 24 June 2009, Azrights held a workshop at the British Library IP business centre on the secrets of website success.  Focusing on 2 pillars, branding [...]