When I wrote the introduction to my proposed new book in early November Why Web 2.0 Brand Protection Requires Online Brand Promotion, I hoped to publish this chapter shortly afterwards.
Posts Tagged ‘brands’
Preventing the cybersquatters and name squatting opportunists
It is obviously easier and cheaper to prevent cybersquatting and name squatting by pre-emptively protecting your brand and blocking your trade marks from being used by others. For those who have missed the chance to register their business names with Facebook (see earlier post) the solution is to set up a Page and then register [...]
Facebook Usernames
Phenomenal publicity was generated by the Facebook user name policy change last week. There was a flurry of tweets about it on Twitter, and many lawyers raced to advise their clients of the importance of registering their trademarks at Facebook (at least in the sense of notifying Facebook of their registered rights so as to [...]
Identity information on your web site
Whether you want to include just the bare minimum information that the law requires you to display on your website, or appreciate that more extensive information will increase trust in your site, a useful starting point is to know what the law requires. There are two aspects to this. Firstly the local legal regulations that [...]
McDonalds opposes McSweet’s trade mark application
An established trader in USA has been selling pickled goods under the name McSweet for a number of years. However, as soon as he filed an application for a trade mark at the USPTO McDonald’s opposed the registration on the grounds that the mark was confusingly similar to the McDonalds brand reported here by the [...]
