I attended a talk recently which was advocating book writing as a way to promote ones personal brand. Then the speaker said: “Some people are reluctant to write about their area of expertise because they fear they might be giving away too much information. However, they have no need to fear this because they have [...]
Posts Tagged ‘business ideas’
Facebook Dispute
Aaron Greenspan’s continuing dispute with Facebook owner, Mark Zuckerberg has taken the form of a petition to cancel Facebook’s trademark registration in the USA mentioned here. The origins of the dispute lay in Greenspan ’s claims to have had the original idea for the social networking company. Two interesting points arise from this – firstly [...]

