How not to lose sense of priorities when running a business, that is the question. As you get sucked into the day to day, it is all too easy to forget the bigger picture. So, the holidays were useful thinking time. This year, as recommended in the E-Myth I will be reserving blocks of time [...]
Posts Tagged ‘keyword advertising’
Beware keywords in Google Ads
It is interesting to hear Marks and Spencer is being sued by Interflora for using Interflora’s brand in their Google advertising. I would hazard a guess that in many organisations the people at the top and the legal department are rarely aware of what is going on on the ground. Otherwise, why else has [...]
