Accentuate the positive and minimize the negative is the way to manage reputations online. For a good example of what NOT TO DO consider Lifestyle Lift. This facelift company was recently fined $300,000 by New York State for flooding the internet with fake positive reviews about itself according to the Register. This is apparently the [...]
Posts Tagged ‘Online reputation’
Building an Outstanding Online Brand
There is a minefield of information to steer through for small businesses aiming to build an outstanding online brand. They need sufficient understanding of trade mark and internet law to name their business effectively. Should they choose descriptive generic names for the web given how much search engines reward descriptive domain names? This BIPC British [...]
What’s your online reputation?
When gossip website TMZ leaked audio of Christian Bale’s tirade against the Director of Photography on the new Terminator Film, the story quickly spread throughout the Internet. There were countless blog postings, lengthy threads on forums, enough Twitters to make it the number 1 trending story, and even a YouTube dance song mashup. A Google [...]
