Azrights_IP_Brands_blog_from_the_team_at_Azrights_Intellectual_Property_and_Technology_Solicitors » search engine optimisation agreement http://ip-brands.com/blog Intellectual Property, Internet and Technology Lawyers and Solicitors Tue, 24 Jan 2012 10:09:08 +0000 en hourly 1 http://wordpress.org/?v=3.0 New Release: SEO Contract in Context System http://ip-brands.com/blog/2010/01/new-release-seo-contract-in-context-system/ http://ip-brands.com/blog/2010/01/new-release-seo-contract-in-context-system/#comments Fri, 29 Jan 2010 18:32:30 +0000 Stefano Debolini http://ip-brands.com/blog/?p=947 ]]> Search Engine Optimisation (SEO) refers to the task of improving the ranking of a website in search results. This is of vital importance to businesses operating online, as search engines are the way that most of your prospective customers will locate service providers on the Internet. Despite its relevance in the modern marketplace, many small businesses are unaware of what is involved in improving the visibility of their website. They often hire expert SEO providers to carry out the work for them, but this can be expensive, and where the legal relationship between you and your consultant is poorly defined you may not get the results you were expecting. In fact, using the wrong approach could even harm your rating with the search engines, and seriously impact your business.

Legal relationships can be complex, but they are critical to the success of any business because they set out the expectations and obligations of the parties involved, and so without a well thought out agreement you risk paying for services that do not fit your needs. Unfortunately specialist legal advice can be costly, and beyond the reach of many small businesses.

The truth is that the only way to maximize the return on your investment in SEO is to understand both what it involves, and how to ensure that if you do need to outsource the work the terms of your agreement specify your requirements accurately. This way both you and your consultant know what is required, and you are left with legal recourse in the event that obligations are not fulfilled.

We have introduced a new product that addresses these issues by providing multimedia background information on contractual agreements and SEO to inform your decisions, and a contract template which you can tailor to suit your particular circumstances. To find out more about the SEO Contract in Context System please read our press release, or if you are interested in purchasing find out more on our product page.

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