Keyword advertising earns search engines an essential stream of revenue. Google and Yahoo, who allow use of competitors’ brands as keywords in pay per click advertising, have both had to defend their position in the courts across Europe. The issue turns on whether use of competitors’ brands as keywords constitutes ‘use’ for trade mark purposes. [...]
Posts Tagged ‘search engines’
Trade marks as keywords?
My recent trip to INTA was interesting on many grounds, which I hope to report on over the next few weeks, particularly as regards the insights I gained into why anyone having products manufactured in China needs to register a Chinese trade mark quite regardless of whether they intend to sell their products in China. [...]
Search Engine Optimisation
As a potential user of Search Engine Optimisation (SEO) services, as well as solicitors specializing in internet and related laws, we recently examined the market and reviewed the services that are offered. As expected there is a huge variation in price and terms on offer. Some SEO providers are charging well into the thousands for [...]
