Posts Tagged ‘Social Networking’

Social Media Lobbying vs Phone Hacking

In days gone by a public scandal would have us going out into the street to vocalise our discontent, visit our MP, sign a petition, publish leaflets to spread the word. The phone hacking scandal has raised more than a few eyebrows and, on Wednesday, Cameron said he wants an inquiry. The story has gradually [...]

Preventing the cybersquatters and name squatting opportunists

It is obviously easier and cheaper to prevent cybersquatting and name squatting by pre-emptively protecting your brand and blocking your trade marks from being used by others. For those who have missed the chance to register their business names with Facebook (see earlier post) the solution is to set up a Page and then register [...]

Why TWITTER application for drinks could fail

Continental Wine & Food Limited has applied to register the mark TWITTER for beer, wine and other alcoholic drinks;  Can they do this? As a general rule trade marks are granted for particular activities – that is, classes. So you indicate which business categories you want to use your brand for when applying for your [...]

Twitter Logo available through Istock

The value of a logo has no bearing to the amount your designer charges you.  Nike’s $35 “swoosh” design is one example, and now another example is Twitter’s bird logo. Twitter reportedly only paid $6 for this logo.  However, there is a sting in the tale because Twitter’s bird was licensed through iStockphoto.   So, my [...]

Marketing, Keywords and Social Networking

How not to lose sense of priorities when running a business, that is the question.  As you get sucked into the day to day, it is all too easy to forget the bigger picture.  So, the holidays were useful thinking time.  This year, as recommended in the E-Myth I will be reserving blocks of time [...]