Brand Protection
Branding is important to business.
Trade marks are the type of intellectual property rights (IPRs) that protect names, and logos. Names and logos are the principal brand elements that businesses seek to protect. However, trade marks are just one element in brand protection. Domain names are also key to branding online. Other IPRs that are relevant to brands are copyright, designs, and know how.
In the new environment of web 2.0, and social media, brands are increasingly cultivated online rather than through traditional advertising.
Basic brand development involves:
Conducting trade mark searches to clear a brand for use in the territory in which it will be used.
Registering a Trade mark and domain names in the UK, EU and internationally, and cultivating the brand through social media:
Dispute Resolution and Litigation, if needs be to stop passing off, or trade mark infringement.
What next?
To learn more about registering a word or logo trade mark in the UK or EU follow the links on the left or see our comprehensive list of Frequently Asked Questions on Trade marks.
