Azrights News, Events and Media Centre

The Brand and Design Battleground

admin — Mon, 06 Jun 2011 19:56:03 +0000

In July, Shireen Smith will be giving a talk on Securing and Protecting Rights in Trade Marks and Designs. Knowing how to protect trade marks and designs is a key part of the role of the IP adviser, particularly in fast changing times. This one day conference brings together a team of expert advisers to provide guidance on the current problem areas, and help in deciding how to proceed.

Follow link to book your place now or read the brochure to find out more about the event.

http://www.clt.co.uk/NLIBookCourse/1752691/

Checking Website Design and Content

admin — Thu, 28 Apr 2011 13:00:09 +0000

In June, Shireen Smith will be giving a conference on Checking Website Design and Content. This conference comprehensively covers the biggest issues you need to know about to ensure that the very real risks of maintaining an online presence are kept at a minimum.

Topics to be covered comprise:
•   Website payment issues: PCI DSS compliance
•   Legal aspects of usability
•   Key IPR considerations
•   Copyright– contractual and other issues
•   Key IT Issues
•   Data protection practicalities

Follow link to book your place now or read the brochure to find out more about the event.

http://www.clt.co.uk/ConferenceDisplay/1692149/1220

Webinar: Controlling Copyright in the Cloud – 4pm 26th May 2011

admin — Mon, 07 Mar 2011 17:17:50 +0000

Shireen Smith and Stefano Debolini will be speaking on the subject of copyright enforcement online. The talk will cover modern approaches to dealing with the unique difficulties presented when copyright material is made available online, also delving into some of the more relevant technical issues in connection with anonymity. Follow the link below to register your interest:

http://www.ip-brands.com/teleseminar-registration.aspx

Press Release: Azrights creates UK’s first virtual Trade Mark service for law firms

admin — Thu, 17 Feb 2011 09:52:58 +0000

In a UK first, Azrights Solicitors has developed a ‘virtual’ trade mark registration service for use by other law firms.

For a small fee, law firms can sign up for a ‘white label’ trade mark registration service, where all work is undertaken by intellectual property specialist solicitors Azrights.

Firms keep control by having web-based remote access to their client’s files, while a dedicated web site provides firms with standard letters of engagement, factsheets and other tools available to help them market the service to clients.

Shireen Smith of Azrights said:

“Increasingly company lawyers are required to complete trademark work as part of corporate deals, while a lot of IP firms simply don’t do trademark registration. Our service fills a gap in the marketplace and allows law firms the luxury of adding a ‘virtual trade mark registration department’ to their practice.

“We offer a seamless and simple solution, giving remote access to client files via a Sharepoint system hosted by Microsoft in the Cloud. As far as the client is concerned, the relationship remains with the main law firm.”

Contact

Shireen Smith on 020 7700 1414 or info@azrights.co.uk

Notes to Editors

The service does not require law firms to get involved in forwarding emails or letters. All emails are sent out using their domain address, and written on notepaper using their own letterhead.

About Azrights
Azrights Solicitors, based in Islington, London, are a specialist Intellectual Property and Internet law firm providing International trademark registration and other IP services. For further information visit http://www.ip-brands.com/ or read our earlier press release here.

Webinar: Building an Outstanding Online Brand – Watch Part 1

admin — Tue, 01 Feb 2011 17:19:27 +0000

In this Webinar, Shireen Smith covers what's involved when creating an outstanding online brand, so that you can get to grips with the issues before you commission your website.

The first part of the webinar is available as a free video, and will help aspiring entrepreneurs, business owners or managers wanting to start or grow an online presence. The material is also relevant to lawyers, web designers, developers, or internet marketers who help businesses with their visibility online.

Watch the video now to avoid mistakes that cost time and money, and hold you back from establishing an online brand that attracts enquiries. The video explains in an easy to understand way, some of the legal issues to be aware of, including essential contract and copyright matters, trade marks and the significance of the domain or brand name you choose for your online success and brand protection.

You will get a clear undertstanding of how to go about achieving a presence that's in line with your marketing and business objectives, and that is legally compliant.

Marketing & Brand Development for Law Firms 2011

admin — Thu, 20 Jan 2011 17:17:24 +0000

EVENT CANCELLED

In April, Shireen Smith will be giving a conference on Marketing and Brand Development for Law Firms. This conference will discuss the future of the legal profession and “How can law firms market and brand themselves to thrive in the new business environment?”. Follow the link to book your place now or read the brochure to find out more about the event.

http://branding-lawfirms.com/

Azrights Unveils a Solution to Give Law Firms Their Own Virtual Trade Mark Registration Department

admin — Tue, 18 Jan 2011 17:15:28 +0000

Azrights Solicitors is the first UK law firm to devise a white labelled trade mark registration service for other law firms. The Azrights solution is completely seamless, giving remote access to client files. As far as the client is concerned, the law firm it has the relationship with is providing the service – yet the firm does none of the work, and is free of duties such as email or letter forwarding that characterise some services currently attempting to offer white labelling.

(PRWeb UK) January 11, 2011

Azrights Solicitors is the first UK law firm to devise a white labelled trade mark registration service for other law firms. The Azrights solution is completely seamless, giving remote access to client files via a Sharepoint system hosted by Microsoft in the Cloud As far as the client is concerned, the relationship remains with the main law firm. That firm is perceived to be providing the service despite not doing any of the work. Nor is there any need for email or letter forwarding or other burdensome duties on the part of the main firm.

Using work flows and technology, Azrights has put together a superior service to undertake trade mark registration work in the name of its client law firms.

Azrights is a niche Intellectual Property and internet law firm that has been registering trade marks for many years. It identified a need for a reliable outsourcing provider in the UK to assist firms wanting to cut their trade mark registration costs, or wanting to offer trade mark registration services. Azrights intends to introduce other internet and IP services on a white labelled basis too.

Any law firm that has at least one trade mark to register may avail itself of the white labelling service as the set up costs are minimal. Azrights makes it simple for firms by providing a dedicated site where model additional terms of business, wording for letters of engagement, trade mark factsheet, and other support tools are available for use when promoting trade mark registration services. Azrights has also set up quote facilities so law firms may easily know Azrights fixed fees so as to determine their mark ups.

As law firm fee income is challenged by the forces of competition, recession, deregulation, and technology, solicitors looking to create efficiencies will be interested in Azrights services. Similarly, those that don’t currently offer trade mark registration services stand to gain an additional source of revenue by introducing the Azrights virtual trade mark registration department. Any business wanting to attract extra revenue without increase its overhead costs, will find Azrights white label services relevant.

Firms would gain not just the fees from initial trade mark registration but also follow on work that often arises. For example, many businesses will require wider international Madrid Protocol and other country extensions so as to protect the brand outside the UK or EU. There is also an increased possibility of attracting trade mark infringement or other litigation work than if the trademark registration itself is referred out.

Azrights service enables solicitors to satisfy themselves that desired quality standards are being maintained as they get access to their clients’ files via a browser. So they are able to check the status of files, and ensure quality standards are maintained. This means the solicitor will not just be relying on the reputation of other service providers to hope their client is receiving an effective service, which is what happens when they refer the registration work to others.

Therefore, by providing the trade mark registration services themselves using Azrights services, firms are in a better position to maintain their reputation with their clients than when they refer the client to someone else. As well as being better placed to ensure the work is done to a high standard, the law firm benefits in being compliant with SRA regulations, and not unwittingly breaching regulations such as those forbidding the sharing of profits with non lawyers.

The benefit for the client is less disruption by not having to engage another service provider. As the client never becomes the client of Azrights it does not need to review Azrights terms of business. The law firm gains too by maintaining its relationship with its client, and being seen as the go to provider for a greater number of services. More information on the service is available on white labelling trademark services for solicitors here.

About Azrights

Azrights Solicitors, based in Islington, London, are a specialist Intellectual Property and Internet law firm providing International trademark registration and other IP services. For further information visit Azrights News and Media page.

E-Commerce Update Conference 2011

admin — Mon, 18 Oct 2010 19:04:32 +0000

Shireen Smith will be speaking on the impact that Web 2.0 and Social Media have had on the business world. The talk will also cover the risks associated with taking a business online, how these can be managed, and the importance of monitoring and protecting brands on the Internet. Follow the link below to book your place, or read the brochure to find out more about the event.

http://www.clt.co.uk/ConferenceDisplay/1691691/9103

3rd November – Building an Outstanding Online Brand

admin — Mon, 18 Oct 2010 17:58:26 +0000

An interactive workshop to be delivered by Shireen Smith, Solicitor at Azrights. Venue: British Library (follow link)

Building an Outstanding Online Brand – Essential Guide to Branding and Commissioning a Web Presence – British Library Course >>

The Start Up Process

admin — Thu, 14 Oct 2010 19:46:25 +0000

Shireen Smith will give a talk to entrepreneurial students from a variety of disciplines at the London School of Economics on the 1st of December. The talk will last two hours, and cover subjects and experiences relevant to people in the early stages of starting a business.