Charity and Brand Reputation
According to the Charity Commission, there are 179,320 registered charities in England and Wales, with a combined income of £51,500,000,000. Charity is big business, and as with all business, it pays to be mindful of the importance of brand reputation.
What is a brand?
‘Brand” is a much bandied about term nowadays, originating from the days when animals were burned with a branding iron to indicate ownership of them.
In another chapter to this book I will be looking at the concept of branding in detail, but for now suffice to say that a brand is what [...]
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As more and more of us participate in forums, take part in Facebook, Linked In, My Space, Twitter and other platforms, or simply write or comment on blogs, it becomes more and more important for us to be aware of what is being said about us online. The same goes for [...]
Guarantees reduce the risk for clients who are considering buying your services, and every business should use them. However, very few business owners are willing to use dramatic Guarantees.
As a buyer, when someone offers a powerful Guarantee, it”s worth paying attention because it normally means they’re willing to put their money where their mouth is.
The patenting of software and business methods, one of the more controversial strands of protection offered by intellectual property regimes in modern times, has traditionally been more accessible to inventors in the United States than to their European counterparts.
Persuasive arguments exist both against and in favour of protection. Apologists contend that [...]
When Bing Crosby sang ‘You”ve got to accentuate the positive/and eliminate the negative” back in 1944, he probably wasn”t thinking about the Internet and promoting business reputation.
But at its simplest, those two ideas are the underlying principles behind managing your online reputation, and moreover, they”re intrinsically linked. You can either be proactive in promoting your [...]
Generally it is easier for inventors or others who have a patentable invention to find sources of funding than it is to find funding purely for intellectual property protection. However, that being said there are also grants available for small businesses which can be used to pay for some of the fees associated with registering [...]