SEO Contract in Context is an example of the Azrights in Context Systems being released over the next few months.  These are electronic products that equip businesses with insight on the topic covered by the product.  They go into topics in sufficient depth to give expert knowledge at an affordable price.  This type of offering is equivalent to the specialist advice a lawyer might offer but is different in not being based on a person’s individual circumstances.  It suits situations where there is a large body of general commercial knowledge that people would benefit from accessing in the early stages of their project.

For example, establishing and promoting an online presence benefits most businesses.  So the In Context product gives a way to understand the options and issues before engaging the services of a web designer or other expert.  A contract to cover the transaction is included for reference or use when engaging the particular services.

So the purpose of the In Context System products is to give entrepreneurs the tools they need to take the first steps themselves, and to allow them to make informed decisions later on.

SEO Contract in Context now provided FREE

As there is no existing line of products to compare the Azrights In Context products with, we have decided to offer the first product – SEO Contract in Context – as a free resource on this site.  This will both act as a showcase for our series of products, and give us feedback to further refine and improve our products.

Also, access to the information will be very useful for some of the other In Context products in the pipeline, such as the Website in Context, to be released on the 23rd of March.

SEO Contract in Context is not a DIY SEO product.  However, it gives useful insight into what SEO entails, in sufficient depth to help small businesses understand what they need to do to increase their visibility online.  Whatever their resources they will then be able to take steps towards that direction.

There are plenty of people who’ll be happy to help you develop an SEO strategy, racking up the billable hours along the way.

By accessing SEO In Context  you will know what you require to make your website more successful in the  search engines before you engage a costly consultant .  Therefore that insight can feed into the specification of your  new website if you are about to commission a new site.

By knowing the right questions to ask, you are much more likely to get the fairest most accurate deal for your web project.
A little knowledge goes a long way.  If you know  what you want before you start, you can focus on the solution, not waste time and money trying to develop the question.

And if your budget is limited and you want to find out what you yourself can do initially to increase the visibility of your website on the search engines, SEO In Context will be an invaluable way to find out what you yourself could do, by buying in some limited training from a consultant

By helping you understand the three principle elements of SEO, you will be able to decide your priorities and get a fair deal when you engage others to help you and ultimately give your project the best chance of success.

SEO Contract in Context aims to bring you up to speed in understanding what is involved in  basic SEO. Whether you are technical or not, you need to take an interest in SEO yourself. If you lack knowledge about what is involved in SEO, and the part you yourself have to play in the success of your website, and any SEO project you undertake, you will be flying blind, especially when it comes to drawing up an appropriate contract between you and your consultant.

When disputes happen, if there is no written contract both parties may end up in a ‘my word’ against ‘theirs’ scenario. This uncertainty can make the dispute worse and may send legal expenses spiralling out of control.

Using SEO Contract in Context contract template eliminates the need to rely on a potentially ambiguous oral contract. The template aims to be fair to both parties so as to avoid the need to waste time arguing about legalistic points.

SEO Contract in Context will also help you to understand when your deal is too complex for you to rely on your own contract drafting. Employing a lawyer for help with more complex drafting should become a more manageable expense as you will know what you need.  Also, if you want the reassurance of legal advice for any transaction even where you are using the standard template, then we offer an affordable vetting service.

In many aspects of business life small businesses tend to consult a legal adviser. However they rarely consult a lawyer before commissioning a new website or buying in the services of an SEO company even though these transactions are complex and carry many pitfalls for the unwary.

A consequence of law lagging behind technology is that the legal market has been left behind when it comes to advising small businesses on internet business matters. Few high street law firms are able to advise on any aspect of internet law, except possibly on the legal documentation needed for a website.

It takes a specialist in Intellectual Property and Internet law to advise clients on internet related services like website commissioning and SEO, but cost means these legal services are out of reach for the average business.

So there is a need for a better solution in the market place

To address the problem some companies increasingly offer legal contract templates for purchase. However, as the contract templates do not come with an explanation of the commercial background for which they have been created they are a poor substitute for the trusted legal advice that solicitors traditionally offer their business clients.

Those businesses using the templates are at risk of using one that is inappropriate to the commercial agreement they have actually struck – especially given that many of the contract templates on sale are often quite complex, running to 15 pages. SEO transactions are rarely standard, so a generic standard contract template may not always be appropriate.

You can find contract templates for almost any project you are involved in. You can also find specialist lawyers for advice on a multitude of commercial transactions. But what you can’t readily find is affordable access to a trusted adviser for general business guidance on specific projects – especially ones with an internet dimension, such as SEO. Unless you know what an SEO transaction entails, and what your options are, it is unwise to enter into a contract.

Until now.

Welcome to SEO Contract in Context

Search Engine Optimisation (SEO) Contract in Context is developed in conjunction with Ferreter.net