Building an Outstanding Brand
Webinar Content
The webinar packed with useful hints and tips will be run by Shireen Smith, internet and IP lawyer and Trade Mark Attorney. Shireen founded Azrights.
Part One - FREE
Submit your details through the form on the right to recieve access to Part One.
Internet laws, key legal issues
The webinar will help clarify what is important to online success, and how to progress your internet projects effectively.
It considers the available options for your online presence taking into account different online marketing options like search engine optimisation and pay per click advertising. Open source software is explained as are the main ways to ensure a successful project. The central role of contracts and other legal fundamentals such as copyright, licenses and website terms are highlighted in plain English using case studies that make it easy to understand legal points. Armed with this general introductory information it will be easier to move forwards effectively in order to secure an appropriate online presence that is in line with your objectives.
Part Two
Online Branding - Trade Marks and Domain Names
After a break, the webinar resumes to discuss what makes for a good domain address and online brand name. It considers the role of keywords, explaining the options and why the choice of name is critical to your online success, and ability to protect your brand.
The webinar looks at trade marks, and what is involved in using the same brand name internationally for an ecommerce site. It also answers the question why register a trade mark, and how you secure a brand internationally.
The role of copyright and designs in protecting the visual elements of a brand are explained. Then after considering social media as a marketing tool, the need for online reputation monitoring is touched on. The ways in which to monitor and promote the brand are explored, as is the significance of the international nature of the internet on protecting the brand against defamatory or negative content.
As the internet is international and the principles of branding are essentially similar across jurisdictions, this webinar is relevant to an international audience.
More about Azrights
Azrights is a new breed of internet and intellectual property law firm, that recruits and trains staff with backgrounds in technology. This dual focus, puts the firm in a unique position to offer insights businesses need in determining their online web requirements, and to resolve legal issues that arise.
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