Events

Building an Outstanding Brand

Workshop Content
 

The workshop is by Shireen Smith who is an both an internet and IP lawyer, and a business owner who has commissioned several  sites. 

It is an essential guide to online branding.  The workshop will help clarify what is important and " how to achieve  successful internet projects.  

It considers the available options to consider for your online presence as well as online marketing methods like search engine optimisation, pay per click advertising, email marketing and social media.  Armed with this information it will be easier to secure an appropriate online presence that is in line with your objectives.  

It also covers legal branding through domain names, trade marks, copyright and designs, and why online reputation monitoring is necessary to brand protection.

Online Branding - Trade Marks and Domain Names

The workshop discusses what makes for a good online brand name and the role of domain names. 

Internet laws - key legal issues

The workshopexplains the important considerations to bear in mind regarding names  and how the name impacts on your options for protecting your online brand.   It also answers the question why register a trade mark? The issues involved when deciding whether to use competitors" brands as keywords in pay per click advertising or in metatags will also be touched upon.

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