Events

Building an Outstanding Brand

Workshop Content
 

The workshop is by Shireen Smith who is an both an internet and IP lawyer, and a business owner who has commissioned four sites. 

It is an essential guide to online branding.  The workshop will help clarify what is important and "what is a nice to have" and why.  

It considers the available options to consider for your online presence as well as online marketing methods like search engine optimisation, pay per click advertising, email marketing and social media.  Armed with this information it will be easier to secure an appropriate online presence that is in line with your objectives.  

It also covers why online reputation monitoring is necessary, and includes some instruction on how to monitor and promote brands online.

Online Branding - Trade Marks and Domain Names

 
The workshop discusses what makes for a good online brand name and the role of domain names.  For those who have yet to choose their website address, this workshop helps them make an informed choice.  What checks should you run before settling on a name, and why register a trade mark? The issues involved when deciding whether to use competitors" brands as keywords in pay per click advertising or in metatags will also be mentioned.

Internet laws - key legal issues

 
The workshop mentions key legal topcis like copyright law, data protection, and the Consumer Protection from Unfair Trading Regulations 2008 in the context of rights in websites, and online marketing of the brand, or moderating blogs.

<< Return