Events

Building an Outstanding Online Brand

Venue: British Library, Business and Intellectual Property Centre

Date:   2-5pm 15th April, 2010

Cost:   £35 plus VAT

Building an outstanding brand involves commissioning a presence that is properly thought through, from the choice of website address to the profile of clients you seek to attract, and the subsequent online marketing you will engage in.  Avoid common mistakes and pitfalls by attending this workshop, and learn what makes for website success.  Find out how to achieve an online brand that attracts enquiries, gets you invited in, and welcomed.

Maximise and protect your online brand

Invest in this valuable half-day workshop to:

• Understand the interaction between domain names and trade marks, and why a good brand name matters.
• Clarify your priorities for the website, by thinking of your goals and marketing before commissioning the website.
  
• Why online brand promotion is intrinsically linked to online brand protection.
• Understand the pitfalls in engaging search engine optimisation and other experts, and what could go wrong.
• Identify ways of doing internet marketing more affordably.

You will benefit if you are:

• planning to set up an online presence or to rebrand
  
• spending on promoting your website but not seeing returns
• thinking of engaging internet marketing services, such as SEO.
• want to ensure a successful web project
• in search of new ideas to get a better return from your website

The workshop director

This interactive workshop, packed with useful hints and tips, will be run by Shireen Smith, Solicitor and founder of Azrights. Shireen specialises in intellectual property and internet law. She has been interested in the Internet since she first found out about it in 1996, while studying for a masters degree in Intellectual Property Law.  She is keenly interested in online marketing and entrepreneurship, and discusses this topic both as a business owner who has bought web services, and as an internet lawyer specialising in websites and internet law.

Azrights is a new breed of internet and intellectual property law firm, that recruits and trains staff who are interested in both the law and internet business services, so as to be uniquely placed to offer the insights businesses need in determining their online web requirements, and to resolve legal issues that arise.

The knowledge gained will more than repay the course fee of £35 plus VAT.

Either 20 or 40 places available depending on the date. We expect the course to sell out, so to secure your place, book early.

Workshop Content >>