Building an Outstanding Online Brand
Following the success of Shireen Smith's workshops at the British Library's BIPC during 2009 and 2010 the material is now available as a webinar. Part 1 is FREE!
More than any other medium, a website has the potential to catapult a business to success. But to derive the benefits that the internet offers, it is increasingly important to create an outstanding online brand - a brand built on solid legal foundations.
Find out what's involved in creating an outstanding online brand before you commission your site so you avoid the common mistakes and pitfalls that could lose you time and money.
To get access to the webinar, simply submit your name and email address using the form on the right hand side.
Maximise your chances of success. The Webinar will help you:
- Clarify how to achieve a website that's in line with your goals.
- Identify the right skills to engage for online success.
- Understand the central role of copyright for websites.
- Agree an effective contract so you never have a dispute.
- Know how to have a website that is legally compliant.
- Appreciate your internet marketing options.
- Learn the central role of trademarks in protecting your brand.
- Find out why and how to keep track of rumours about your brand.
You will benefit if you are:
- planning to set up an online presence or to have a redesign
- looking to understand and benefit from legal branding
- wanting to ensure a successful web project
- aspiring to secure an outstanding online brand for your business
- seeking to understand the legal issues to consider
