Branding is important to business.
Trademarks are the type of intellectual property rights (IPRs) that protect names, taglines and logos. These are important brand elements of your identity, and should be protected.
Trademarks are just one element in brand protection. Domain names are also key to branding online. Other IPRs that are relevant to brands are copyright, designs, and know how.
In the new environment of web 2.0, and social media, brands are increasingly cultivated online rather than through traditional advertising.
Brand management will require you to have in place a system for:
- Conducting Trademark Searches to clear a brand for use in the territory in which it will be used.
- Registering a Trademark, and domain names in the UK, EU and internationally, and cultivating the brand through social media
- Dispute Resolution and Litigation, if needs be to stop passing off, or trademark infringement.
To learn more about registering a word or logo trademark in the UK or EU follow the links on the left, or:
If you need legal work please call us on +44 (0)20 7700 1414 or if you prefer send us an enquiry using the form below. Depending on your requirements we may suggest a free meeting. This is often the best way to assess whether we would be the right firm for you, and to understand the work involved, your priorities, attitude to risk, and desired timescales.