Copyright has an important role to play in brand protection - logos, websites, software, brochures, photographs, and packaging are all examples of brand elements that are copyright materials.
If you own copyright in a photograph, software, or other copyright work, others may only use it with your permission.
Contrary to popular myth copyright does not protect a company or business name. The only way to get exclusive ownership over a business or company name is through trademarks. This was decided in Exxon Corp v Exxon Consultants International Ltd (1982) when Exxon unsuccessfully applied to stop Exxon Consultants calling themselves EXXON for insurance services. They argued they had paid substantial amounts of money to have the name developed and had copyright in the name. The Court disagreed, saying it is not possible to have copyright in a name.
Note that a new Company Names Adjudication system was launched on 1 October 2008, which allows anyone who feels aggrieved about a new company incorporation to appeal to a newly established body known as the Company Names Tribunal.
Logos are copyright works which are important for you to ensure you own so you may enforce your rights as owner.
Websites and other Internet content
There are many copyright works involved in a website. We are particularly focused on handling online intellectual property law issues.
If you need legal work please call us on +44 (0)20 7700 1414 or if you prefer send us an enquiry using the form below. Depending on your requirements we may suggest a free meeting. This is often the best way to assess whether we would be the right firm for you, and to understand the work involved, your priorities, attitude to risk, and desired timescales.