Trademarks are tools to protect the value in your business as it grows by ensuring you own the exclusive rights in your brand identity.
A trademark is how your customers recognise your products and services, and distinguish you from your competitors. Apart from names and logos, other signs that may be registered as a trademark are slogans, numbers, musical jingles, or even smells. If you want people to recognise your products or services by a particular sign then make sure you can register it as a trademark.
Before using a name (whether as a domain or company name or in other ways) it is important to have a trademark search of the registers, to make sure it is not already someone else's trademark.
What to Register
Trademarks are registered for particular business categories - that is in Classes of goods or services which means the same name could potentially be registered by several non competing businesses. View a list of trademark classes.
Trademark registration in the UK and EU
Trademarks give you rights in the country or territories in which you register. This means you need to register your mark in each country in which you do business.
For businesses trading in the UK or Europe, registration in the UK or the EU is the first step. A CTM (that is, an EU trademark) protects you in all 27 countries within the EU including the UK.
International Trademark Registration
We offer an International Trademark registration service in all countries worldwide, either using the Madrid Protocol, or directly using local agents. View the list of Madrid Protocol countries.
On our Azrights Trademark Registration site there is more information and it is possible to buy a trademark registration service online if desired.
If you need legal work please call us on +44 (0)20 7700 1414 or if you prefer send us an enquiry using the form below. Depending on your requirements we may suggest a free meeting. This is often the best way to assess whether we would be the right firm for you, and to understand the work involved, your priorities, attitude to risk, and desired timescales.