Google Adwords

Keyword advertising on search engines such as Google or Bing is an increasingly popular form of advertising now that more and more people are use the web as their first port of call when looking for information on products and services.

Since Google allowed bidding on keywords using other people’s trade marks there has been a spate of litigation in the courts. 

Just because Google allows you to bid on competitors’ keywords does not mean it is desirable or risk free to do so.

If you are intending to bid on other people’s trade marks or will outsource your adwords to an internet professional who may bid on trade marks, it is sensible to find out whether the proposed use could expose you to litigation. 

What next?

If you need legal work please call us on +44 (0)20 7700 1414 or if you prefer send us an enquiry using the form below. Depending on your requirements we may suggest a free meeting. This is often the best way to assess whether we would be the right firm for you, and to understand the work involved, your priorities, attitude to risk, and desired timescales.