White Label Contracts

Whenever one party provides a product or service to another party without being identified as the source of those products or services the arrangement requires a white label agreement. 

Certain internet business arrangements involve an outsourcing model whereby a separate company actually makes the product or provides the services which are offered by a business.  White labelling allows producers access to a wider market than they would otherwise reach, and allows distributors to offer a wider range of own-branded products or services.

It enables a business to offer a service without having to invest in creating the technology and infrastructure itself.

Sometimes both businesses are identified as providing the product or service, in a joint branding venture.

White labelling is different to affiliate marketing which is a kind of referral agreement, under which the affiliate receives payments from the company running the affiliate scheme if web users visit a website, register with a website, make a purchase on a website or take some other action.

What next?

If you need legal work please call us on +44 (0)20 7700 1414 or if you prefer send us an enquiry using the form below. Depending on your requirements we may suggest a free meeting. This is often the best way to assess whether we would be the right firm for you, and to understand the work involved, your priorities, attitude to risk, and desired timescales.